H&M x Simone Rocha AR Pop-Up Book
About the project
The future of fashion is immersive.
The H&M x Simone Rocha collaboration was brought to life using a powerful combination of pop-up prints by painter Faye Wei Wei and photorealistic volumetric video from Metastage and Dimension Studio.
Project Details
- Category: Marketing & Events
- Platform #AR
- Release Date: March 2021
- Partners: H&M, Dimension Studios
“Helena Bonham-Carter is preening in a mirror, twirling across my kitchen table.”
The Process
Metastage supported Dimension Studio in London by capturing US-based models, influencers and artists to be featured as holograms within the artful pop up cards. The shoot was entirely hybrid, with remote teams working collaboratively across the globe.
Partners
Produced by: Gainsbury & Whiting
Volumetric Capture: Metastage & Dimension Studio
Technical Development: Unit9 & 8th Wall
“[In AR] Kaia Gerber and Paloma Elsesser can show you just how beautifully each piece moves, swishes and drapes.”
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