Snapchat x Halloween Kills
About the project
The first-ever volumetric Snapchat filter.
To promote the 12th installment of John Carpenter’s “Halloween Kills” movie series, this high-fidelity Snapchat lens brings Michael Myers’ masked killer to smartphones everywhere.
Project Details
- Category: Movies, TV & Virtual Production
- Platform: #AR
- Release Date: October 2021
- Partners: Snapchat, Microsoft Mixed Reality Capture Studios
The Process
This was the first-ever VolCap hologram to appear on Snap. The Halloween Kills wardrobe team brought 15 versions of the infamous Michael Myers jumpsuit to ensure a clean solve (dark dyes in some clothing items absorb infrared light). Motion capture (MoCap) was used to capture the movement of the butcher knife, which was later removed from the asset and replaced with a CG knife. The actor was filmed with “flames lighting” to integrate seamlessly with the fiery effects applied in the lens.
Partners
Produced by: Universal Pictures
Development & Integration by: Snapchat, Microsoft Mixed Reality Capture Studios
